Behind the Smile

Pricing

Simple and honest. One build fee, then a low monthly fee.

One-time build fee$299.00Paid once
Basic plan$9.99/monthHosting and the core site

That's it to go live. Want more features? Upgrade any time to $13.99 or $19.99 a month.

Signature build
$299.00

One-time build fee

+ $9.99/month Basic plan

Our proven design, built from your practice's already-published information: your current website, Google profile and social pages. Name, team, procedures, hours, insurance and photos, all in one easy place.

Custom build
TBD

Quoted per project

A brand-new design created from scratch around your practice's brand, colors and style.

Custom features
TBD

Quoted per project

Something we haven't built before, like a new tool or integration. We'll scope it with you and quote it up front.

Every build: you approve every page before it goes live. Then choose a monthly plan below.

Basic
$9.99/month

Monthly, after your build fee

  • Fast, secure, mobile-first hosting
  • One-tap home tiles
  • Procedures with aftercare
  • Your team with profiles
  • Print and download all patient forms
  • Hours, address and directions
  • Patient portal link
  • Insurance and payment logos
  • Reviews page and QR code
  • 1 blog post every quarter
Most popular
$13.99/month

Basic + any two add-ons

  • Everything in Basic
  • Pick any two add-ons from the list below
All features
$19.99/month

Everything, all in

  • Everything in Basic
  • Every add-on below
  • The complete website you see here

Add-ons

Choose two for $13.99 a month, or get them all for $19.99.

AI assistant, 24/7Answers patient questions any time, in any language, using your practice's own information.
Call-to-action buttonsOne-tap call, Running Late? text, Dental Emergency and Get Directions buttons.
Google review boosterThe "How was your visit?" popup and AI review writer that helps patients post reviews to Google and more.
Spanish and KoreanEvery page, form and PDF in Spanish and Korean.
Promotions and online bookingFeatured specials with booking buttons, plus online appointment requests.

Blog posts

Fresh posts answer real patient questions and help you on Google.

Included: 1 post a quarterEvery plan comes with a new blog post every three months.
Extra posts: $19.99 eachWant more? Add a post any time, one at a time.
Monthly blog: +$9.99/monthA new post every month. Paid in full up front.

Compare

A typical dental website costs $2,000–$8,000 to build, plus monthly maintenance.

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