Behind the Smile
The Conversation
What this website is all about, in about three minutes.
DRThe doctorJMJohnathan McDermott, MBA
The problem
DR
DoctorI already have a website. Why would I need a new one?
JM
JohnathanPull it up on your phone and try to find three things: your hours, your new patient forms and whether you take Delta Dental. How many taps did that take?
DR
DoctorA lot. And I know where everything is.
JM
JohnathanExactly. Most dental websites are brochures. Patients hunt through menus, give up and call your front desk. This site works like an app instead: one tap and they have what they came for.
Less friction for patients
DR
DoctorHow much easier, really?
JM
JohnathanWe counted. For the 13 things patients do most, like finding hours, printing forms, requesting a visit and getting directions, a typical dental site takes about 45 taps. This one takes about 17. That's roughly 60% less friction, every single visit.
~45taps on a typical site
~17taps on this site
~60%less friction
JM
JohnathanAnd there are things a typical site can't do at all: a "Running Late?" text button, forms that print in three languages, and a 24/7 assistant that answers in Spanish or Korean.
Time back for your front desk
DR
DoctorMy front desk is on the phone all day.
JM
JohnathanAnd most of those calls are the same questions. "What are your hours?" "Do you take my insurance?" "Where do I park?" "Can I get my forms?" Every one of those is now answered on the site, and the AI assistant answers them day or night.
DR
DoctorHow much time does that save?
JM
JohnathanSay your office gets 40 calls a day, half are routine questions, and each takes about 4 minutes. If the website handles even half of those, that's 40 minutes back every day. That's more than 3 hours a week. For a busy office, it's easily an hour a day. Try your own numbers below.
JM
JohnathanThat time goes back to the patient standing in front of your team, and to the calls that actually book treatment.
More patients, more treatment
DR
DoctorDoes it actually bring in business?
JM
JohnathanEvery tile is a sales opportunity. Promotions start whitening and aligner cases. The Smile Gallery turns "maybe" into a consultation. The emergency button turns a toothache into a new patient today. The review helper grows your Google stars, and the blog posts help new patients find you on Google.
DR
DoctorAnd the experience?
JM
JohnathanThe experience starts before they walk in. Forms done at home, directions one tap away, a calm welcome. Patients judge your office by how easy you are to deal with. This makes you easy.
Your questions
DR
DoctorHow does this replace my website? I still pay every month for the one I have.
JM
JohnathanThis becomes your website. We point your web address, like yourpractice.com, to the new site, so patients who type it in or find you on Google land here. Once it's live, you cancel the old site and stop paying for it. You keep your web address, and your monthly cost drops to $9.99.
DR
DoctorWill I lose my Google ranking?
JM
JohnathanNo. We keep your web address, and old page links are sent to the matching new pages, so Google and anyone with a bookmark still land in the right place. Then fresh blog posts, procedure pages and reviews give Google more reasons to show you.
DR
DoctorMy office email uses the same web address. Will that break?
JM
JohnathanNo. Email and the website are set up separately. We only change where the website points. Your email keeps working exactly as it does today.
DR
DoctorWhat about my contract with my current website company?
JM
JohnathanCheck your cancellation terms, and we'll time the switch so there's no gap. Your new site is built and approved first, then we switch it on. Patients never see a “down for maintenance” page.
DR
DoctorWho makes changes when something is new, like hours, a new hygienist or a holiday closure?
JM
JohnathanJust send us a text or email and we update it. No logins, no learning a website builder.
DR
DoctorDoes it connect to my practice software?
JM
JohnathanIt links to your patient portal, so patients log in the way they already do. Appointment requests come to your office email. The website never touches your patient records.
DR
DoctorSome of my patients aren't comfortable with technology.
JM
JohnathanThat's who it's built for. Big buttons, one tap to call on every page, forms they can print at home, and Spanish and Korean with one tap. If they can open a text message, they can use this site.
It just makes sense
DR
DoctorSo what does it cost?
JM
Johnathan$299 one time to build it from the information you already have online, then $9.99 a month. You approve every page before it goes live.
DR
DoctorFewer calls, happier patients, more treatment, for less than a lunch a month. That just makes sense.
JM
JohnathanThat's the whole idea.
Your phone time, your numbers
Move the sliders to match your office.
40 min back every day
3.3 hours a week · 14 hours a month
An estimate based on the numbers you enter, assuming a 5-day week. Your results will vary.